Social Media Marketing With the help of these pages and communities, companies not only reach their current customers in direct communication, but also help them reach their target market or potential customers. SMO / SMM does not increase brand awareness, but also creates greater brand loyalty. In Optimization of pages, as its own name suggests, it is the process to optimize the pages of the website that must be optimized for the search engines. The optimization of the page is very important for websites that must be optimized. Page optimization is a process that makes the search engine of the website friendly.